Real Estate

Drones Have Changed The Real Estate Market

Marketing a real estate property can be one of the most difficult challenges in today’s market. The competition is fierce, with online listings generating far more leads than more traditional marketing and advertising methods. Almost every prospective real estate buyer begins their search online, which is why high-quality photography and video can pay off big time when it comes to making your listings stand out from the crowd. The latest weapon in online real estate marketing is the use of aerial photography & video tours. Many agents claim that drones are the most important new technology to enter the market since the internet, and it’s easy to see why.

6 Advantages of Using Drones to Market Real Estate

1. Create Dramatic Video & Images

Well-designed drone camera shots not only look incredibly professional, they can generate a sense of awe and interest that you simply can’t get from ground-based photography.

2. Create Engaging Virtual Tours

Drones can smoothly fly into a home through the front door and capture video of every room, creating an engaging virtual tour that traditional photography cannot. Add a professional voice-over and/or soundtrack and virtual tours can become visual stories, rich with information and history.

3. Highlight The Property’s Best Features

Landscaping, pools, walking paths and backyards are important property elements to most buyers. Aerial photos & video can showcase these advantages and give your online listing a competitive edge.

4. Generate More Business

Using aerial photos and videos to market your properties shows potential clients that you take advantage of every opportunity to make their property look awesome and stand out from the competition.

5. Look Better Than The Competition

It’s a well-known fact that listings that both look better and provide more information sell better than their competing listings.

6. Save Time & Money

Compared to shooting aerial photos from a helicopter or a fixed-wing aircraft, drone videography is much cheaper and easier to arrange. Hiring a professional with real estate photography experience can also save time compared to traditional photography.

Virtual Reality Home Tours

One of the best uses for drones in the Real Estate Market is the production of virtual tours of a home. Our professional drone operators can create a seamless walk-through of almost any home’s interior that is sure to wow potential buyers and add credibility to any online listing. View our sample virtual reality tours below to see for yourself the difference that a drone makes! The buttons below will take you to an interactive tour where you control which rooms/views to look at, while the videos below show off several of the properties Paul has filmed with his drone.

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